Deliverability
Isolated IP pools
EmailPal runs four isolated IP pools so one customer's list does not define another customer's reputation. Dedicated IPs are $20/mo on Growth and Scale.
Shared but not mixed
Shared IPs are how $69 infrastructure exists. Isolation is how they stay usable: pools are separated so a noisy neighbour is not automatically your problem.
Dedicated IPs ($20/mo, Growth and Scale) are for senders who want the reputation line to be only theirs.
How a dedicated IP gets set up
A new IP has no reputation, so it is ramped on your own real campaign mail rather than moved over in one step.
- You request it from Deliverability, Dedicated IP. Billing starts when you request it, prorated to your renewal date, even if the IP has to wait for a free ramp slot.
- It ramps for about 16 days. Daily volume on the IP climbs in steps from 25 to 1,000. Only domains that already deliver and are cleared for the IP's range take part, and warm-up mail never does.
- Domains move in gradually. As the daily limit grows, whole domains move onto the IP in the order you chose. Anything over the day's limit goes out through our shared IPs, so nothing is delayed or refused.
- It becomes yours. When the ramp finishes, every selected domain sends from your IP. Shared IPs remain only as a safety net if your IP is ever paused.
You can see the IP address, the ramp day, how much it sent today and where each domain stands on the Dedicated IP page, in the API and in the MCP tools. You also get a notification when the IP is reserved, when the ramp starts, as each domain is admitted, and when the ramp is complete.
Domains on manual DNS
If we manage your DNS (platform zone or Cloudflare token), we add the IP to your SPF record for you. If you manage DNS by hand, the page shows the exact record to add, and the domain waits until it is in place.
New domains and mailboxes
A new domain warms on shared IPs first. Once it is established you choose what happens: ask me, add it automatically, or leave it on shared IPs. New mailboxes use whatever their domain uses.
If the IP has a problem
If a ramp is ended by a blocklist listing, Microsoft refusing the IP, or a permanent-bounce rate above 3%, your mail keeps flowing through the shared IPs while we look at it. A failed ramp gets one more attempt, then we replace the IP at no extra charge. The $20 continues in the meantime, so the bounce rate and list quality are worth watching.
Is it worth it?
A dedicated IP needs steady volume to build a reputation. Under roughly 600 sends a day, a shared pool often performs as well or better. The request page shows your recent volume so you can decide.
FAQs
Can I pick a pool?
Assignment is ours. The point of isolation is operational, not a menu of "best" IPs.
Does a dedicated IP skip warming?
No. A new IP is as untrusted as a new domain. Warming still applies to the mailboxes, and the IP itself ramps over about 16 days.
Can I have a dedicated IP on the Starter plan?
It is available on Growth and Scale. If you are on Starter and want one, contact support. It is still $20/mo.