Sequencer
Lead states and stop rules in a campaign
What each lead state means in an EmailPal campaign, and the rules that stop a sequence when a lead replies, unsubscribes, bounces or when a colleague at the same company replies.
Lead states
Every lead in a campaign has a state.
| State | Meaning |
|---|---|
| Not started | In the campaign, not picked up yet. |
| In sequence | Has been emailed and has more steps to go. |
| Paused | On hold. |
| Completed | Reached the end of the sequence. |
| Replied | Answered. The sequence stops. |
| Bounced | The address bounced. The sequence stops. |
| Unsubscribed | Asked to be removed. The sequence stops. |
| Skipped | Not emailed, for example a risky address when risky addresses are off. |
| Error | Could not be sent. |
| Expired | A follow-up was so overdue that it is no longer sent. Sending limits and mailbox rotation. |
| Stopped | Ended by a stop rule. |
Stop rules
In the campaign's Settings, under Advanced options and Stopping and pacing:
| Setting | Default | What it does |
|---|---|---|
| Stop when a lead replies | On | A lead who answers does not get the next follow-up. |
| Stop on automatic replies too | Off | Out-of-office and auto-responders also stop the sequence. Off keeps going after them. |
| Stop everyone at a company when one replies | Off | Others at the same company are paused, so one company does not get several follow-ups. |
| Limit per company | Empty | The most people at the same company that get emailed at once. Empty means no limit. |
Keep Stop when a lead replies on. Emailing someone who has already answered is the quickest way to earn a complaint.
Out-of-office replies
With Stop on automatic replies too off, an auto-reply does not stop the sequence. When EmailPal detects one, it sets the contact's lead status to Out of office, but only if the status is still Lead. Statuses you have set yourself are left alone. Lead statuses.
Unsubscribes and complaints
An unsubscribe, whether from the link in the email, the one-click header in Gmail or Outlook, or a spam complaint feed, ends every sequence for that address and records a suppression for it. Later imports skip that address. Importing leads and verification.
Replies
Replies land in Unibox. EmailPal does not decide that a reply is positive. You label it, and the label drives your CRM. Unibox, Lead statuses.
FAQs
A lead replied but the sequence kept going
Check that Stop when a lead replies is on. If the reply was automatic, Stop on automatic replies too also needs to be on.
Can the same person be in two campaigns?
Yes, unless you skip people who are already in a campaign when you import. That option is on by default in the import dialog. Importing leads and verification.
Why is a lead marked Skipped?
The sequencer chose not to email that address. The usual reason is a risky or catch-all address while Email risky addresses is off.